Should Small Business Owners Think About Building A Digital Sales Strategy In Spanish Within The U.S.?
The U.S. is the world’s second largest Spanish speaking country. There are an estimated 57.5 million Spanish speakers in the United States, about 41 million of whom are native speakers. Knowing this is about 18.2% of the overall population, and estimated to be 30% of the populations of California and Texas, business owners who are…