Monthly Archives: August 2018

How to Prioritize Trust and Relationship Over Price to Win Customers

A sales lesson for small business owners from my Latin culture and experience. A Satisfied Customer is not enough As I have mentioned in a previous article, we learned from 22 years of helping businesses in Latin America improve sales and business overall, that you can win without having to focus on price and focus…

Why Email Can Still Contribute to Your Marketing Approach

While social media and other new forms of marketing technology are changing the way businesses view their marketing strategies, email remains an important channel. In fact, 80% of professionals say it promotes customer retention and acquisition. Regardless of your industry, business size, and other factors, email still has an important role to play in marketing.…