As we usher in 2025, it’s the perfect time to reflect on your business strategies and identify areas for growth. At SBC International, we specialize in empowering organizations to maximize their potential through tailored Training, Consulting, and Research services. Here’s how partnering with us can set your business on a path to success this year.…
In the world of sales, the presentation is often seen as the climax of the process—where all your hard work in prospecting and consulting comes to fruition. However, the key to a successful presentation lies in what you’ve done before this stage. If you’ve thoroughly understood your customer’s needs and motivations in Step 2, you’re…
In our journey through the 8 essential steps of the sales process, we’ve arrived at Step 2: The Consultative Step. This phase is where you move beyond the basics of price and product to truly understand your customer’s needs, motivations, and challenges. The best salespeople know that this step is critical in building trust, delivering…
In the realm of sales, prospecting stands as the bedrock upon which successful transactions are built. While often perceived as one of the most challenging aspects of the sales process, mastering the art of prospecting can set you apart as a top-tier salesperson. In fact, the top 5% of all salespeople in the world excel…
The U.S. is the world’s second largest Spanish speaking country. There are an estimated 57.5 million Spanish speakers in the United States, about 41 million of whom are native speakers. Knowing this is about 18.2% of the overall population, and estimated to be 30% of the populations of California and Texas, business owners who are…
SUMMARY When doing business, we always think about how to get new clients but we forgot that we also have to consider how to retain customers who have already done business with us. The existing customers are the goldmine of the business. They are the people who know, like and trust the business already.…
How lost in translation within different Spanish speaking countries can really get you in trouble, and how to prevent it from happening to you. We were delivering a Sales Process seminar in Panama to representatives from 11 different Spanish speaking countries and I was the only one that understood all of them. It was…
A sales lesson for small business owners from my Latin culture and experience. A Satisfied Customer is not enough As I have mentioned in a previous article, we learned from 22 years of helping businesses in Latin America improve sales and business overall, that you can win without having to focus on price and focus…
While social media and other new forms of marketing technology are changing the way businesses view their marketing strategies, email remains an important channel. In fact, 80% of professionals say it promotes customer retention and acquisition. Regardless of your industry, business size, and other factors, email still has an important role to play in marketing.…
Here are 2 concepts to think about and 5 tips to be more successfully sell to the Latino market. As a business person who has been selling and teaching selling into Latin American markets for the past 22 years, I often get asked the question, “How can we be more successful selling to Latin Americans?” First…
